Published: 25.10.2018
by Ekaterina Migol , Olga Tretyak , Christian Nielsen (1)
This paper presents the results of a study of business model design themes of 30 retailers from Russia. We find a positive relationship between novelty-centred business models and company performance. Furthermore, companies achieved the best performance by combining elements of the efficiency and complementarity business model design themes.
Length: 5 pages
DOI: https://doi.org/10.5278/ojs.jbm.v6i2.2464
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