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Experiences from a Decade: A Universal Approach to Business Model Teaching

Published: 28.10.2021

by Jesper Chrautwald Sort , Kristian Brøndum

Abstract

There are many different approaches to teaching business models. This paper presents a universal five-step approach developed from an ongoing longitudinal action research project to uncover best-practice in educating and developing business model competencies. The approach is based on the teaching principles of case-based teaching, learning-by-doing and problem-based learning.

More information about this paper

DOI: https://doi.org/10.5278/jbm.v9i3.2558

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