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On the Back of A Beer Coaster – Simple Estimates for Costs and Revenues in Business Modelling

Published: 28.10.2021

by Christian Lehmann , Christina M. Bidmon


Validating the profit formula of a business idea is a difficult task for students and entrepreneurs alike. With the “Business Coaster” we present a simple and playful tool that helps students to get in touch with numbers and design the value capture side of a business model.

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