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Book Review

Published: 09.12.2021

by Robin Roslender

Abstract

When two of the founding figures in a field decide to author a textbook, readers’ expectations are inevitably
extremely high. In this instance these expectations are not simply met, they are greatly exceeded in an addition to the business model literature that both managers and entrepreneurs, and students and their teachers will find of great value.

More information about this paper

DOI: https://doi.org/10.5278/jbm.v9i4.7014

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