Published: 09.12.2021
by Seppo Yrjölä , Petri Ahokangas , Marja Matinmikko-Blue
Purpose: As an emerging field, the fifth generation, 5G, mobile communications technologies related
business models have only been discussed to a limited extent in the literature, and platform business
models in general have seldom been examined. The purpose of this paper is to explore how to
understand and capture the evolution of future mobile operators’ platform-based business models
in the 5G/6G context?
Approach: Building on economics and engineering traditions, this study utilizes the 4C (connectivity,
content, context, commerce) and the as-a-Service (aaS) digital service business model typologies.
This research follows a cyclical process of research-oriented action research, collecting data
in two phases from the future-oriented World Cafe workshops held at Nokia RadioActive! user group
event in Espoo in November 2017 and 6G Wireless Summit in Levi in March 2019.
Findings: The paper uncovers the extended ecosystemic platform architecture for the business
model and ecosystem research consisting of components, interfaces, data and algorithms.
Value: We are currently lacking a coherent approach for researching ecosystemic platform-based
business models as the extant discussions tend to focus either on ecosystem(ic) features of business
models or platform business models that, however, share common characteristics. The study
adopts a value-based and service-dominant lens focused on business model research at the ecosystemic
level. For the first time, the study introduces the extended ecosystemic platform architecture,
investigating how this business framework can enable the transformation of the 5G.
DOI: https://doi.org/10.5278/jbm.v9i4.6222
Download paperAuthor: Esko Hakanen
Published: 09.12.2021
Issue: Vol 9, No 4 (2021)
Keywords: business models , platforms , ecosystems
Author: Peter Kesting
Published: 09.12.2021
Issue: Vol 9, No 4 (2021)
Keywords: Business Model , status quo , intertia , innovation , routine , theory of the firm
Authors: Myrthe Velter , Verena Bitzer , Nancy M.P. Bocken , Rene Kemp
Published: 09.12.2021
Issue: Vol 9, No 4 (2021)
Keywords: Thick Description , Longitudinal Research , Boundary work , Sustainable Business Model Innovation , Circular Business Model Innovation , Multi-Stakeholder Collaboration
Author: Liina Joller
Published: 09.12.2021
Issue: Vol 9, No 4 (2021)
Keywords: Business Model Innovation (BMI) , platform based business model , trust advantage , distributed trust , interoperability , innovation policy
Authors: Carlo Bagnoli , Francesca Dal Mas , Helena Biancuzzi , Maurizio Massaro
Published: 09.12.2021
Issue: Vol 9, No 4 (2021)
Keywords: paradoxes , post-pandemic business models , covid-19
Author: Nedo Bartels
Published: 09.12.2021
Issue: Vol 9, No 4 (2021)
Keywords: Business Model Innovation (BMI) , Business Model Patterns , business model dimensions , construction kit