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Online Courses on Business Model Innovation for Practitioners in SMEs

Published: 01.06.2019

by Mark de Reuver , Martijn Cligge , Timber Haaker

Abstract

We develop and evaluate five online courses (MOOCs) on business model innovation, tailored to small and medium sized enterprises (SMEs). Six design principles are found for such courses: regarding type and form of learning contents; time investments from participants; practical examples and tools; integration with daily practice; and participative learning.

More information about this paper

Length: 12 pages

DOI: https://doi.org/10.5278/ojs.jbm.v7i3.2569

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