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Cognitive Exploration Strategies and Collective Decision-Making in Entrepreneurial Business Modelling

Published: 05.07.2019

by Tassilo Henike , Katharina Hölzle


Our Business Model (BM) teaching approach helps students to understand three essential dimensions of cognitive exploration strategies and to experience negotiation strategies in groups for designing a first BM. Didactically, it follows Kolb’s Experiential Learning Cycle, including individual paper and case study preparations as well as collective discussions and decision-making.

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Length: 7 pages


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