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Teaching Value Propositions as Part of the Business Model

Published: 11.07.2019

by Mika Yrjölä


This paper outlines and discusses one approach for teaching business students about the role of value propositions as an important part of any organization’s business model. The course-wide approach is organized around understanding, creating and capturing value. The approach involves traditional teaching, interactive discussions, group work, pitching, and peer evaluation.

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Length: 8 pages


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