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Squaring the Circle: Business Model Teaching in Large Classroom Settings

Published: 09.07.2019

by Daniel Szopinski

Abstract

Business model innovation is typically taught in small seminars at universities. Teaching this intrinsically task-oriented subject to a large number of students is a challenge. In this paper we address this challenge by proposing an experiential and interactive approach to teaching business models in a large classroom setting.

More information about this paper

Length: 11 pages

DOI: https://doi.org/10.5278/ojs.jbm.v7i3.2570

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